Promotions Tab
NOTE: This feature may not be included in your license pack.
A promotion (promo code) entitles a user to a discount on one or more orders. The shopper enters the code at check-out and the discount is applied to the sub-total of the order items. You can create a promotion with a single promo code or with multiple promo codes.
•Single Code: allows several shoppers to use the same code to obtain a discount, e.g. enter 'DEAL2016' at check-out to get 5% off.
•Multiple Codes: a batch of promo codes is generated so shoppers can be given a dedicated discount code, e.g. 900 codes for a personalized e-mail campaign.
Set up and export promotion codes
1 On the menu bar, choose Stores and select a store, and open the Promotions tab to see the list of promotions which is initially empty.
2 Click the Add button to add a new promotion to the list.
3 In the Create Promotion dialog, enter the Name and Description of the promotion.
4 Choose a promotion type:
•Promotion on all Products
•Promotion on single Product: Click the Edit button to choose the product you want to promote.
•Promotion on all Shipping Services
•Promotion on single Shipping Service: Select the shipping service you want to promote on the drop-down list.
5 Enter a value for a Fixed discount or a Percentage discount which is the result of the promotion.
6 In the Usage Limit section, you can specify the maximum number of times and/or a period during which the code can be used:
•Usage Limit: minimum 1
•From-To: The default From date is the creation date which is set automatically. The To date is not mandatory and can be left blank if you do not want to limit the duration of the promotion.
7 In the Promo Code panel, you have two options:
•Single Code: select this button and enter the Code that you want to use for this promotion. You may want to set the Usage Limit at least to the number of shoppers expected to use the code.
•Multiple Codes: select this button and enter an optional Code Prefix (e.g. DEAL-APRIL – max. 32 characters) and the Number of Codes (e.g. 250 – max 999). This example will generate 250 unique codes: DEAL-APRIL02VNpp, DEAL-APRIL0hOBig, DEAL-APRIL0jtjsi, DEAL-APRIL0Rd1fP, DEAL-APRIL0YqpSd, etc. You may want to set the Usage Limit to “1”.
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8 Click Save.
The new promotion is added to the list.
9 Select the promotion in the list to display the single code or the multiple codes in the Promo Codes panel.
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10 Click the Export button to export the codes in an Excel file. This is useful for importing the codes into an another application, e.g. e-mail campaign software.
The promo code is now enabled on the storefront and shoppers can provide their promo code in the Review step at checkout.
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The promo code button is displayed on the storefront as long as a store has a valid promotion.
In the promotions list you can see how often a particular code has been used.
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Usage of the codes is also reported in the order summary report (see “Order Monitoring on the Dashboard”).
NOTE: This kind of information is cached on the StoreFront server and is not updated immediately for shoppers to see. See “Caching”.
doc. version 6.0.4