A Customizable Product is a publication that a shopper can edit to personalize the content before ordering. Typical examples are business cards, letterheads, newsletters, posters, etc. A Variable Data Product (VDP) is a special kind of customizable product that allows a shopper to upload variable data such as names, addresses, images, etc. and merge these data with a product to create multiple publications.

The print service provider’s designer creates the base layout in Adobe InDesign and converts them into a StoreFront Package using the StoreFront Converter plug-in. The StoreFront Package is uploaded and administrators can use the Online Editor integrated in StoreFront to fine-tune the base layouts and set restrictions on the extent to which the shopper can modify the documents. A similar version of the Online Editor is available on the storefront so shoppers can add or edit their personal content.

 

In the following sections, the Customizable and Variable Data product types are discussed together.