StoreCenter Help : Introduction to StoreFront : Search Engine Optimization (SEO)
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) can help you attract visitors to a public store. SEO depends in the first place on the actual content that you publish on the storefront. In addition, StoreFront adds information in the head element of the HTML code and fills the title and meta description elements when generating your storefront pages.
Title and Meta Description Elements
By default, StoreFront uses the store name, category name and product name to fill the title element. The first 160 characters of the body text are copied into the meta description element. However, you have ample opportunity to fine-tune this information when creating your store.
•Home page example:
<title>My Store Name</title>
<meta name="description" content="My Webshop for posters and signs" />
•Optional page example:
<title>FAQ</title>
<meta name="description" content="Questions about my webshop" />
•Product category example:
<title>Brochures | My Store Name</title>
<meta name="description" content="full color brochures" />
To make the most of SEO, make sure you complete the relevant fields when performing the following tasks:
•when creating a store (see “Meta Tags Tab”)
•when creating the storefront pages (SEO title and description: see “Pages Tab”)
•when creating products (product name and description: see “Creating Products”)
•when creating product categories (category name and description: see “Add a Category and Products”)
Sitemaps
StoreFront also creates a sitemap file, called sitemap.xml, for each of your public stores, so it’s easier for search engines to crawl your storefront website. You can see the sitemap file by navigating to your storefront and adding a/sitemap.xml to the URL as follows:
https://myonlinestore.apogeestorefront.com/a/sitemap.xml
Sitemaps can also be submitted to search engines to improve indexing. If you want to do this, you can use Google Webmaster Tools. You’ll need to create a special meta name tag that includes the code that verifies you are the owner of the storefront. Read how to create the google-site-verification meta tag in “Meta Tags Tab”.
On the other hand, if you do not want your storefront to appear in search results, read how you can prevent search engines crawling your storefront with the robots meta tag – also in the section “Meta Tags Tab”.
For more information about SEO in general, read the article Making Public Stores Customer and Search-Friendly on ApogeeNetwork.
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