Every store created in StoreFront has a corresponding storefront with a unique internet address (URL) and a customized look and feel.

This is the actual website where products can be purchased by shoppers. Products are displayed with or without prices. The range of products offered on the storefront is referred to as the Product Catalog and similar products are organized in Categories.

Shoppers can order products and specify quantities, and these are added to their shopping cart as order items. If prices apply for these items, they immediately see the total price per ordered item and the sub-total for the order.

A storefront is private if it can only be accessed by users who have been assigned a login and password by an administrator. The storefront is public if it can be accessed by all visitors.