Users
The visitors of your storefront are referred to as users.
For private stores, you must set up users and provide logon details so they can access the storefront. Alternatively, you can activate self-registration on the login page so new users can initiate their own user account.
If your store is public, visitors of the storefront will need to create their own account when they proceed to the checkout. They appear automatically in StoreFront as users.
NOTE: Administrators cannot log on to their storefronts with their administrator credentials. They need to create their own user account for each store or impersonate another user (see “Impersonate a user”).
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doc. version 6.0.4